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Should brand purpose intrude religion?
Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...
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Surf Excel Pakistan's #Madadekibadat Ad Film: The Full Story
Our the past few days, the social media has been abuzz with talk of 'that new Ramadan ad by Surf Excel'. As far as brand promise goes, the ad per se is unremarkable - a lit...
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